eTenzor - The Next Generation of Indoor Cycling

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FEATURES & BENEFITS
Business to Business

The eTenzor Cycle is a new paradigm within indoor cycling through the use of the
patented E-core Transverse Flux Machine technology and the exercise physiology
behind the Synergy Cycling training concept.

The eTenzor Cycle and Synergy Cycling training concept is unique on the indoor
cycling market and has the following Unique Selling Points (USP):

USP for Fitness Center

Features	Benefits
Financial advantages w/leasing	Break even for the additional cost compared to an ordinary group cycling bike with 1 (one) new customer pr. bike.
Burn more calories than traditional group cycling bike	Possible to run 4 Synergy Cycling sessions within 3 hours prime time
Synergy Exercise Training System with controlled exercise programs	Attract both old and new customer groups - who stays!
Stand alone training programs	24 hour use of indoor group cycling room and expand cardiac training capacity
Considerable less maintenance	Considerable less maintenance compared to an ordinary group cycling bike gives better total economy
Unique product concept on the market	Differentiate fitness center to competitors
Future options (hardware & software)	Gives longer life time on investment
Stand alone eTenzor unit	No need for external cables. Build in rechargeable batteries.
Wireless module (future option)	Possible to offer new features to customers. Profit from sales of digital pulse belt.

USP for Instructors

Features	Benefits
Synergy Cycling Exercise System	New exiting training concept with physiologic guidelines for instructor. Electronic & reproductive control of load. Control of individual intensity in group. Better training with individual focus groups. Attract more customers = more sessions. Possible to train pedal technique. Feels like riding a real outdoor cycle.
Unique display & control unit	Waterproof display unit – easy to clean. Graphic colour display. Measure pulse, watt, cadence, kcal, speed. Separate buttons for control of display. Separate buttons for control of load. Unique release & memory button.
Ergonomic concept (frame)	Possible to cycle more without injuries.
Future options (hardware & software)	Gives unique future training options.
No fly wheel and build in free wheel.	Feels more natural and eliminate injuries.
Wireless module (future option)	Possible to show a "tour de France" film with actual individual load for up to 100 persons.

USP for End Users

Synergy Exercise System	New exiting training concept with physiologic guidelines for instructor. Electronic & reproductive control of load. Control of individual intensity in group. Better training with individual focus groups. Attract more customers = more sessions. Possible to train pedal technique. Feels like riding a real outdoor cycle.
Unique display & control unit	Waterproof display unit – easy to clean. Graphic colour display. Measure pulse, watt, cadence, kcal, speed. Separate buttons for control of display. Separate buttons for control of load. Unique release & memory button.
Stand alone training programs	Possible for individual cardio training between prime time.
Ergonomic concept (frame)	Designed for people between 150 - 210 cm. Personal measurement for maximal comfort. Possible to cycle more without injuries.
Future options (hardware & software)	Gives unique future training options.
No fly wheel and build in free wheel.	Feels more natural and eliminate injuries.
Wireless module (future option)	Possible to show a "tour de France" film with actual individual load for up to 100 persons.

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